The Israel Privacy Protection Authority (PPA) publishes a first of its kind document on privacy and data protection in the use of Deepfake technologies

The PPA's position is that the distribution without consent of a Deepfake photo or video that presents humiliating content or that concerns the modesty of a person's personal life, which may be perceived by the public as authentic, constitutes an invasion of privacy.

In addition, the PPA states that companies that produce fake content using Deepfake technology and maintain a database are obligated to comply with the data protection regulations, and that fake data, which is perceived as authentic personal information, is data that must be protected according to the privacy protection Israeli law.