As the war between Israel and Hamas continues, people are turning to social media in search of reliable information about their family and relatives, events on the ground, and an understanding of where the current crisis might lead. The introduction of Generative Artificial Intelligence (GAI) tools—such as deepfakes and synthetic audio — are further complicating how the public engages with and trusts online information in an environment already rife with misinformation and inflammatory rhetoric. There is a dual problem of bad actors intentionally exploiting these tools to share misleading information, and their ability to cast doubt on any content with even the idea that it might be fake. This is leading to a dangerous erosion of trust in online content.
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